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Pune, September 12, 2025: Force Motors Limited, a key automotive player and India’s largest van manufacturer, today announced revised prices across its entire range of vehicles including Traveller, Trax, Urbania, Monobus, and Gurkha, effective 22nd September 2025. Coinciding with the onset of the festive season, the company will be passing on the full benefit of the revised 18% GST to its customers.
Making this announcement, Mr. Prasan Firodia, Managing Director of Force Motors Limited said, “The proposed GST rate rationalization is a landmark reform for the automotive industry and we at Force Motors welcome the reduction of GST rates from 28% to 18%, a move that will make a meaningful difference across critical mobility segments. Mass mobility solutions such as the Traveller, Urbania, and Trax will become more accessible, enabling safer and more reliable public transport, while ambulances too will benefit from the relaxation, easing the financial burden on healthcare providers and strengthening critical care infrastructure.
Moreover, the removal of Compensation Cess is a step in the right direction as it would help in bringing down the total incidence of GST taxation. This structural change is expected to further stimulate demand across the sector and provide a timely boost to festive season buying sentiment. The iconic Force Gurkha too stands to gain from the rate rationalization, making purpose-built, rugged mobility more attainable. Additionally, lower rates on engines, parts, and components will strengthen the supply chain and provide a strong impetus to the Government’s ‘Make-in-India’ vision”, he concluded.
With demand rising in the festive period, customers are encouraged to confirm their bookings early to ensure on-time delivery of their vehicle.
ABOUT FORCE MOTORS LIMITED: INDIA’S LARGEST VAN MAKER
Founded in 1958 by Shri Navalmal Kundanmal Firodia, Force Motors Limited was established with a vision to provide affordable, reliable, and efficient transportation for the masses. Today, it stands as a fully integrated automobile company specializing in the engineering, development, and manufacture of vehicles, aggregates, and components.
The company operates five state-of-the-art manufacturing units across India, employs over 10,000 people, and is led by Dr. Abhay Firodia. Its advanced R&D center in Pune, supported by a design team of over 1,000 experts, is regarded as one of the finest in the country.
Force Motors is a versatile automotive company with the capability to cater to diverse international markets by offering customized, country-specific solutions. Its formidable product range spans light commercial vehicles and multi-utility vehicles, and its export presence extends to the Middle East and Gulf region, Asia, Latin America, and Africa.
Force Motors has built strong relationships with global automotive leaders by consistently delivering high-quality engines and components.
BMW and Mercedes-Benz assigned Force Motors the responsibility of producing and testing engines for all cars and SUVs manufactured in India. Every Mercedes-Benz vehicle made in India is powered by an engine produced at Force Motors in Chakan Pune.
Similarly, Force Motors’ world-class factory in Chennai, built to BMW’s exacting standards, powers every BMW car made in the country.
Force MTU Power Systems Pvt. Ltd. is a joint venture between Force Motors and Rolls-Royce Power Systems AG. The venture specializes in producing 10 and 12-cylinder Series 1600 engines, ranging from 545 hp to 1050 hp, at its manufacturing facility in Chakan, Pune. These engines are supplied globally for power generation and underfloor rail applications
PRODUCTS AND INNOVATION
Force Motors offers solutions for both passenger and goods transport, with its Traveller and Trax ranges leading their respective segments. The Traveller stands out as a benchmark in efficiency and reliability, while the rugged Trax caters to challenging terrains.
Force Motors has introduced Urbania, a new ground-up modular monocoque passenger van platform, marking the beginning of a Premium Shared Mobility segment for domestic and export markets. After establishing a strong foothold in India, Urbania is now expanding into key markets across the globe.
The Force Traveller Monobus is an efficient mid-size bus designed for safe and reliable passenger travel. Its monocoque body enhances stability, comfort and fuel efficiency, making it a preferred choice for transportation.
The Force Gurkha in 3-door and 5-door variants is known for its rugged build and off-road capabilities. It is built to conquer the toughest terrains with ease. Designed for adventure, it delivers durability, power, and unmatched all-terrain performance.
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